Virtual tours are a compelling way of enhancing a property’s potential through online marketing, increased transparency and efficiency for agents, and ultimately leading to an increase of instructions won. As both consumers and estate agents become increasingly tech-savvy, there is a growing expectation for access to the latest tools to generate interest in properties and drive viewers to listings. At the same time, the technology behind virtual tours is becoming more sophisticated and accessible. These developments come against a backdrop of continued Brexit uncertainty in the housing market and an extremely competitive market, which is driving agents to embrace new technology more than ever before. This year Matterport took virtual tours one step further, launching Cloud 3.0, an Artificial Intelligence-powered (AI) platform that allows users to create engaging 3D tours with cameras such as the Ricoh Theta V and Insta360™ ONE X, democratising the power of immersive technology. The AI technology behind the software improves accuracy to within 5%, removing human error and freeing up time for agents to secure new business and close deals. This low cost of entry technology will for the first time allow any agent to create their own virtual tours for almost any property, making the technology available to all, democratising the world off immersive media tours.
High quality 3D virtual tours are set to become mainstream in estate agency in 2019.